What to Look for When Looking for a Real Estate Brokerage

Working for the right real estate brokerage is essential to advance your career as a real estate agent. The type of company you work with can make or break you and your experience in the industry. The right company will equip you to be a great broker, support you through your losses, and celebrate your successes. The wrong type of company can leave you unprepared and give you an entirely different perspective. So, how do you find a real estate brokerage that supports your career goals and complements the basic knowledge you gained from your licensing education? Let’s explore this in this blog.

Company's Reputation 

Choose a company with a recognised brand that is respected and established in the market. If your brokerage has a bad reputation, it will affect you, too. Are they known as the top choice for buying and selling? Do they specialise in residential or commercial real estate? Ensure you are working with a firm that matches the real estate professional you want to become.

Betterhomes has been helping families and investors find their dream homes for nearly four decades. Our strong professional ethics and commitment to meeting our clients' needs keep them coming back time and time again.

Longevity on the Market 

Analyse the company's history. Valuable indicators of a company's performance are its stability, growth and durability in the market. How well-known are they in the market? Do you see their signs around town? Are they recognised in the local market? These questions will help you understand how popular the firm is. The duration they have been open for and the expansion that has taken place during that time will give you an insight into their success and the brand name's awareness in the market.

Since 1986, when Betterhomes first opened its doors, our vision has been to maintain honesty and integrity in all our business practices and retain these principles throughout our growth and success. Today, with over 300 dedicated and professional agents across the UAE, we are at the forefront of Dubai's real estate market. 

Awards 

Look into the recognition and awards the company has received and ensure the awards are from reputable sources in the industry, such as the Dubai Land Department. Also, look for brokerages that have received specific awards for their training and development programmes. Such awards signify the brokerage's investment in its employees' professional advancement.

Check out our awards over the years.

Reviews 

Check the reviews from clients and employees about the firm and its agents. You should be able to find honest reviews on Google reviews and  websites such as Indeed and Glassdoor. These reviews offer a glimpse into the brokerage's work culture, management practices, and overall employee satisfaction.

Company Values 

Make sure the company's ethos and values are right for you and that they represent an organisation you would like to work with and be associated with. You want to feel that mutual respect with your chosen company.

At Betterhomes, we have redefined the real estate experience by empowering clients with unparalleled service and innovative solutions to create lasting relationships. We maintain the highest standards of honesty and transparency in all our dealings, and our client's needs and satisfaction are at the heart of everything we do. 

Training 

The training the firm offers its employees is crucial, especially if you are new to the UAE or the real estate industry. Check what training and certification is provided for the new joiners throughout their career. It would be best to ask: What kind of training will be provided? Do they provide employee-to-employee mentoring? Studies show that the more education and relevant training a real estate professional has, the more successful they can be. 

Support 

Enquire about the support that will be provided to you during your employment, such as marketing and admin support. This will be important for your day-to-day role. Also, you should find out who you will be reporting to and supported by whilst you are working. Mentorship and guidance from experienced brokers are invaluable assets. Choose a brokerage that pairs you with a knowledgeable mentor who can provide hands-on training, share industry insights, and offer valuable advice.

Marketing 

Research the company's marketing and advertising activities for their brand and properties. A brokerage with a strong marketing setup can provide you with tools like listing properties on a personal website and help with managing social media. These can boost your visibility and help you get more leads. 

Career Progression 

It is important to determine what career progression opportunities are available with the company. This will help you to have a clear direction and feel motivated at work. Inquire whether there are opportunities for growth, such as becoming a team leader, manager, or broker.

Working Environment

If you have the opportunity, you should take the chance to visit the office so that you can get an idea of the office environment. Meet some of your potential colleagues, inquire about the work culture, and analyse the physical office space. A well-equipped and comfortable workspace can enhance productivity and job satisfaction.

Betterhomes provides a collaborative environment where every team member is valued. We prioritise open communication and support and ensure everyone has the tools and resources to succeed. Our office is a place where innovation thrives, and ideas are freely shared.

Commission Structure 

Ask about the commission structures provided by the firm and your targets. Check for any marketing or admin support costs the company may deduct. Remember, some brokerages might offer a traditional split, where you get a percentage of each sale. Others might have a 100% commission model, where you keep all the commission but pay a flat fee per transaction or a monthly office fee. Some brokerages might reward you for better performance by offering higher commission rates as you reach certain goals. 

Conclusion

Taking a step towards working in real estate is an exciting decision. Since this is a dynamic and fast-moving industry, you will manage different situations while dealing with diverse people daily. However, the most important decision is the company you work with. If somehow you end up working for a real estate brokerage you weren't looking for, you can always move on. Just remember the tips provided in this blog and start your hunt again.

If you want to be a part of one of the biggest real estate brokerages in Dubai, get in touch with us.